編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-610-C04 | Netflix, Chinese Version | Willy Shih;Stephen P. Kaufman;David Spinola | Competitive strategy | Information & Technology Management( MGT017 ) |
2 | KEL900 | TabletTeach: Opportunity Analysis for a New Educational Technology Product | Sawhney, Mohanbir;Miniati, John | Entrepreneurship | Information & Technology Management( MGT017 ) |
3 | 9-316-101 | Uber: Changing The Way The World Moves | Moon, Youngme | General management | Information & Technology Management( MGT017 ) |
4 | 9-316-143 | Whither the Weather (Company): Forecasting 2016 | Kanter, Rosabeth Moss;Cohen, Jonathan | General management | Information & Technology Management( MGT017 ) |
5 | 9-516-046 | Spotify | Elberse, Anita;de Pfyffer, Alexandre | General management | Information & Technology Management( MGT017 ) |
6 | 9-612-101 | Driving Towards a Disruption? | Shih, Willy;Noble, Matthew | General management | Information & Technology Management( MGT017 ) |
7 | HK1103 | Facebook: Facing Off Against Tencent | Farhoomand, Ali;Lowry, Paul;Ziolek, Filip | General management | Information & Technology Management( MGT017 ) |
8 | 2066 | MedNet.com Confronts ''Click-Through'' Competition | Young, Allegra | Marketing | Information & Technology Management( MGT017 ) |
9 | 8-516-027 | APPLE PAY | Sunil Gupta; Shelle Santana; Margaret L. Rodriguez | Marketing | Information & Technology Management( MGT017 ) |
10 | 9-512-077 | The New York Times Paywall | Kumar, Vineet;Anand, Bharat N.;Gupta, Sunil;Oberholzer-Gee, Felix | Marketing | Information & Technology Management( MGT017 ) |
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